3 min

10 marketing trends

The end of the year is the best time to take stock and look a ahead. We tried to form a list of the Top-10 marketing trends that are important for the retail in 2022.

In November 2021, McKinsey published an article about importance of personalization in modern retail. Key notes below:

But already a key tool in the competitive game. Consumers don't just want personalization, they demand it. Approximately 75% of consumers have changed their shopping habits last 18 months and most of them are happy about it. In addition, research shows that brands using personalization to communicate with customers generate 40% more revenue from these actions than another.

In November 2021, McKinsey published an article about importance of personalization in modern retail. Key notes below:

Customer expectations for a personalized approach have become even higher after pandemic and the growth of online customer-business interactions.

Consumers now takes personalization for granted. 72% of consumers said, that thay expect that brands will reflect their interests and preferences.

When asked, "What is personalization to them?" consumers responded that it was a pleasant feeling of being cared for. They respond positively when brands showcase their investment in customer relationships, not just sales.

Personalization is especially effective with repeated interactions. This interaction creates a large amount of data from which companies can draw customer experience, creating strong and long-term customer loyalty.