3 min
Nowadays, customers share their data at the touch of a button: personal info, interests, lifestyle favorites, and more. In response, retailers routinely employ personalization mechanics to stimulate purchasing and to create loyalty for long-lasting relationships.
3 min
Nowadays, customers share their data at the touch of a button: personal info, interests, lifestyle favorites, and more. In response, retailers routinely employ personalization mechanics to stimulate purchasing and to create loyalty for long-lasting relationships.
But already a key tool in the competitive game. Consumers don't just want personalization, they demand it. Approximately 75% of consumers have changed their shopping habits last 18 months and most of them are happy about it. In addition, research shows that brands using personalization to communicate with customers generate 40% more revenue from these actions than another.
Customer expectations for a personalized approach have become even higher after pandemic and the growth of online customer-business interactions.
Consumers now takes personalization for granted. 72% of consumers said, that thay expect that brands will reflect their interests and preferences.
When asked, "What is personalization to them?" consumers responded that it was a pleasant feeling of being cared for. They respond positively when brands showcase their investment in customer relationships, not just sales.
Personalization is especially effective with repeated interactions. This interaction creates a large amount of data from which companies can draw customer experience, creating strong and long-term customer loyalty.
"Personalization is not just an option. But already a key tool in the competitive game"
We will demonstrate our solution and discussed your KPIs
We will demonstrate our solution and discussed your KPIs
